印度国际数据公司(IDC India)称,印度智能手机市场从20年上半年的低迷中反弹,实现了两位数的增长

       2020-11-06       国际数据公司(IDC)       2020-11-08 10:17:22

新德里,2020年11月6日-根据国际数据公司(IDC)的季度移动电话跟踪器,印度是前三大智能手机市场中唯一一个增长的市场,因为中国和美国市场在20年第三季度(2020年7月至9月)均同比下降。第三季度出货量达到创纪录的5430万台,同比增长17%。7月和8月被压抑的需求以及9月为满足即将到来的排灯节季度需求而进行的渠道储备进一步推动了该国重新开放,但限制较少。第三季度的主要市场趋势如下下图:频道亮点·eTailers领跑在线频道份额,达到48%的历史最高水平,同比增长24%。谨慎的消费者更喜欢网上购物,因为他们受eTailer平台上的促销和销售活动的推动。•在经历了上半年的挑战后,线下渠道的年环比增长了11%。。。。

NEW DELHI, November 6th, 2020 - According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, India was the only smartphone market in the top 3 to witness growth, as both the China and USA markets declined year-over-year (YoY) in 3Q20 (July-September 2020). A record 54.3 million units were shipped during the quarter with 17% YoY growth in the crucial third quarter of the year. The reopening of the country with fewer restrictions was further fueled by pent-up demand in July and August and channel stocking in September to meet the upcoming Diwali quarter demand. The key market trends for 3Q20 are listed as below:Channel Highlights:• eTailers led the online channel share reaching an all-time high of 48%, growing by a healthy 24% YoY. Cautious consumers preferred online purchases as they were driven by promotions and sale events on eTailer platforms.• Offline channels registered a moderate 11% YoY growth after a challenging first half of the year.... [View More...]

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